Social Media is where you will find your customers online. It is also the place where your employees will be engaging with other people in their free hours. It is therefore imperative for a business to devise an effective social media strategy and policy for not only the organization but for their employees as well.
Protecting Brand Value
Establishing and then protecting your brand value is very crucial for the popularity of a brand in the online community. It is not only reflected by the brand’s social media profiles only but also the employees working for the brand. We have seen in history the cases where employees belonging to a brand did something that offended the public in masses, and that also impacted heavily on the brand’s image as well. It is therefore imperative for your brand to devise a policy plan and communicate it to only only your social media team but to your employees as well.
Know who your Brand’s Spokesperson is!
Things can go sideways at any unprecedented time! It is therefore required for a brand to have a person communicate the brand’s stance to the community and people at large. It is therefore a needful practice that people must know who to expect a statement from.
Communicate Legal Framework to Employees
It is also required for your brand’s existence to communicate legal boundaries to your employees. The employees must be aware of the consequences of any legal breach that may impact the brand as well as the employees.
Establish Communication between Social Media Team and Employees
It is also important to have the employees know the important policy updates and crisis situations from the social media team. It is also not necessary for every news to be communicated in between them. However, any kind of critical policy updates should be communicated between the two sections of your brand.
Read the SMPs of Other Brands and Competitors
It is quite possible that your competitors are leading the game ahead of you. Also, they might be in business for a long time. This may have given an edge in knowing what to do and what not to do based on their past experiences.
Conclusion
Social Media Policy is one of the most critical documents for a brand. It may also be needed to update it continuously as you continue to learn from the engagement with your audiences. The more time you spend on maturing this document, the more you will be able to handle the crisis situation effectively and efficiently.
