Influencer Marketing is a trending topic at the moment. It is also one of the most discussed topics in the marketing industry. It is basically a celebrity endorsement of a brand, business or product. We basically take benefit of the trusted audience segment that an influencer has built with their efforts.
Why consider Influencer Marketing?
Sales are driven by people making purchases. Moreover, any kind of business objective is certainly driven by people taking action. In order to persuade the audiences to take certain actions, we need to build a customer relationship. However, there is a catch with influencer marketing. Influencers have a loyal audience segment which trusts the influencers with their posts and words. Businesses can take leverage from this trust. Influencer marketing is one of the most effective marketing tools and can help businesses expand to new audiences and boost their overall sales significantly.
Who is an Influencer?
Influencer is not defined by the number of followers they have. Not all followers may be the fans of that influencer. Several people might be following that particular influencer in order to present a counter-narrative on their posts. Also many social media profiles are inactive after following a persons. Moreover, a person may also have purchased fake engagement metrics such as followers. It is always about the right followers. If you see that the number of genuine followers of the influencers are more than enough for you, even if they are low in numbers, then it is an ideal candidate.
Types of Influencers
As many as the social media platforms are out there, there are certainly as many types of influencers out there. For example, you will find models on Instagram, VIPs on LinkedIn, Trolls on Twitter, Stars on YouTube, and much more.
Measuring Influencer Marketing Performance
We can measure the performance of influencer marketing by either employing UTM tags with our campaigns, or special promo codes made for that influencer, hashtags or engagement with their social media post.
Conclusion
Influencer Marketing is a very effective tool for any business. It is very important to identify the influencers in your niche so that you can consider it as an effective marketing tool in your business plan.
