Instagram is one of the most widely used social media platforms by Gen-Z. It is an attraction of many young individuals from all parts of the world. While we are seldom able to find any businessman or entrepreneur, we are certain to find individuals and brands related to fashion, entertainment, shopping and showbiz. It is therefore very imperative to understand what behaviors and interests our audience possesses and what social media platforms they use so that we are able to advertise to them effectively and efficiently.
Be Synchronized with Changing World
As a brand, it is crucial for your brand to be self-aware of the changing market trends. Moreover, people also tend to change their taste in fashion each year. Hence, a brand must be very observant of these factors and also be able to change their marketing strategies accordingly. The marketing strategies that worked in 90s are not going to work now.
Invest in Influencer Marketing
Influencer Marketing is one of the most effective ways to quickly gain exposure in the correct circle of audience. Influencers can help you gain trust using their own profile and establishment. Influencer Marketing is also one of the most favorite brand strategies employed by businesses today.
Closely Observe Statistics and Analytics
Observing and analysing the statistics of a social media channel is often ignored by social media managers. It is one of the most important tools of social media to gauge the performance of a brand.
It is also very important to maintain a daily, weekly and monthly report database of the analytics of a social media channel the brand is using.
Generate Instagram-Algorithm-Friendly Content
Instagram loves to boost the content that appeals to their audiences. If you put yourself in the position of Instagram, you would prefer to expose the audiences to the content they will find entertaining otherwise they just might exit the application. Hence, it is imperative to understand what type of content Instagram is boosting to newer audiences, find those benchmarks and generate your own content accordingly.
Scavenging the Power of IGTV
IGTV is one of the most powerful tools of Instagram. You can tap into further audiences if you are using IGTV more effectively and efficiently. Make sure your brand has a channel on IGTV and generate the content consistently.
Arrange Giveaways and Contests
Although Influencer Marketing has its share of importance in a brand’s growth on Instagram, giveaways and contests are yet another important tool of brand growth. Make sure you are arranging contests and giveaways on the important dates of your audience’s geography.
Engage with Audiences
It is imperative for a brand to have a friendly relationship with their audiences. Speak in their language. Reply to their queries. Promote them in your stories. Sooner, you will find yourself as a topic of discussion among your potential audiences.
Conclusion
Employ these Instagram strategies in your brand’s marketing strategy and you will soon find yourself at the top of the game.
