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Making the Best out of TikTok Audience as a Brand

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TikTok is one of the most famous and trending social media platforms since last two years. Since its appearance, it has gained millions of audiences across the world. Thousands of people have gained popularity as an influencer in their particular niches. This trend has attracted several brands and businesses to explore TikTok as a potential traffic source for their products or services.

Given the importance and hype of TikTok, it is important to know as a brand to how to drive traffic from TikTok to our business.

Understanding TikTok’s Organic Promotion Criteria

TikTok is all about trending sound. The algorithm automatically promotes the content that is getting high values in engagement. Hence, the views, scores, likes and comments on a TikTok video all count towards the virality factor of your video.

Therefore, in order to tell which sound is gaining popularity as a trend, a business must observe the top influencers and entertainers in its niche and then start producing the same type of content so as to contribute to the trend.

Knowing When to Post and When not to Post

Social media is all about knowing your audience well. Almost all social media platforms offer insights to brands and businesses about the times their audiences are active on that respective social media platform. This is to offer support to brands so that they can devise a helpful strategy and content calendar with tight schedules. If your audience is unavailable in evenings on Fridays, then it is not helpful to post your content on that particular time and particular day. The same goes for TikTok, social media marketing (either it is paid or organic) is all about knowing your audience well.

Competitions and Giveaways

People love engaging in competitions and certainly they love giveaways. Giveaways are also a very important part in establishing an ecommerce business. Majority of the Amazon sellers also participate in free giveaways so as to improve their store’s score and win the audience reviews. The same goes for TikTok as well. Organizing competitions and giveaways can help boost the audience growth and ultimately the traffic to your business.

TikTok Ads

We all knew from the very beginning that sooner or later TikTok will be rolling out advertisement opportunities for the advertisers. And so it has. Although the TikTok market is not yet very saturated at the time of this article, hence it is very important to avail this opportunity and tap the audience before your competitor does.


People trust influencers more than they trust the brands. An influencer spends most of its time on gaining the trust of their audience. Once a brand identifies an influencer having the audience related to your business or brand’s service or product, it is imperative to contact the influencer to get a shoutout (paid of course).


These were some of the tips to get the most out of the TikTok. The viral social media platform is gaining over 1.5+ billion audience in its share. So make sure your brand and business is available on this platform and actively engaging with its prospects.

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