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Employing Social Media Tools for your Ecommerce Business

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Social media is one of the most powerful tools we have in this age. With the right approach and marketing strategy, social media can be a very helpful tool in boosting the sales of products and services. Following are some helpful suggestions, tools and tips that can help your business standout among your competitors

Setup Shops on Social Media

Several major social media platforms such as Facebook, Instagram, and Pinterest have incorporated shops for brands and businesses in their social media platforms to provide ease and convenience for the shoppers to navigate and buy the products and services right from that particular social media platform without actually ever leaving it.

It is therefore highly advised that as a brand you set up your shop on these social media platforms.

Understand the 0s and 1s of Social Media Platforms

It is great news that you have identified the social media platforms your audience is using. However, in order to effectively communicate with them, you need to have a good understanding of what tools and applications the social media platform is offering. For example, in terms of Instagram, we are provided with IGTV which is a very powerful application of Instagram that can help us boost our social media outreach on Instagram.

In the same way, we can set up our shops on Facebook, Instagram and Pinterest to help the audience get to know about our products and services right on the social media platforms. Also we need to be aware of the parameters that social media algorithms prefer. This way we produce the content that is not only aligned to the traits of our audiences but also to the parameters preferred by the algorithms.

Provide Quick, Responsive Customer Support

Make sure you are quick and responsive in replying to customer’s queries. Major social media platforms such as Facebook have a specific and proper metric that can tell the customers about the responsive rate of the particular brand. This way if a customer sees that a particular brand they are visiting has a good response rate, this makes them contented at heart and trustful in terms of your product so that they know that you are always there to address their concerns whenever they engage with you.

Communicate your Brands and Values

You need to know what your brand’s value is. Every content being produced by your brand needs to reflect those values.The values are not only limited to your motive or agenda, but also involves the branding design of your business.

Engage with Influencers

Influencers are the most important people in the marketing strategy of a brand. Make sure you have compiled a list of the influencers that are related to the product or service you are offering to the world. Engage with them in the most effective way and utilise their audiences to the best interests of your brand values.

Using Social Media Marketing

Social media marketing is one of the most powerful tools a social media platform is offering. Once you have your audience avatar with you, you can create your social media creatives and target those people with the creatives. This way you can identify the winning audiences and winning creatives that are actually delivering your brand value to your customers, thus increasing your sales day by day.


There are a lots of power tools provided by social media platforms that an ecommerce company can employ and incorporate into their marketing strategy to help boost their sales.

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